The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL
Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion
Agency: One Plus Partnership Limited / Hong Kong
Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping
Agency: Wildbytes / New York
Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
Den Blå Planet
Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Paint With Accuracy
Agency: Deutsch / New York
Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm
Agency: FCB / Toronto + BMO / Toronto
Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena
Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up
Agency: lg2 / Toronto
Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16030G
Award:
2016 Design Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16033G
Award:
2016 Design Gold Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16034G
Award:
2016 Design Gold Pencil
Agency:
NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16036G
Award:
2016 Design Gold Pencil
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16029G
Award:
2016 Design Gold Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Annual ID:
DE16032G
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich + Serviceplan Middle East / Dubai
Client:
BMW Group Middle East
Title:
BMW xWalk
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16031B
Award:
2016 Design Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16035B
Award:
2016 Design Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16028B
Award:
2016 Design Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16169M
Award:
2016 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client:
Ginza Graphic Gallery
Title:
Yoshiaki Irobe: WALL
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16170M
Award:
2016 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Hubei Insun Cinema Film
Title:
Stop Motion
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16171M
Award:
2016 Design Merit Award
Agency:
Wildbytes / New York
Client:
Sephora
Title:
Kat Von D?s Live Face Mapping
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16172M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16174M
Award:
2016 Design Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16175M
Award:
2016 Design Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen
Client:
Danmarks Akvarium
Title:
Den Blå Planet
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16176M
Award:
2016 Design Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
JetBlue
Title:
#NYCTAKEOFF
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16167M
Award:
2016 Design Merit Award
Agency:
OgilvyOne / London
Client:
BT Sport
Title:
Champions League Pubs
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16168M
Award:
2016 Design Merit Award
Agency:
Deutsch / New York
Client:
Purdy
Title:
Paint With Accuracy
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16163M
Award:
2016 Design Merit Award
Agency:
FCB / Toronto + BMO / Toronto
Client:
BMO
Title:
Nbatm
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16164M
Award:
2016 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg
Client:
McDonald's
Title:
Burger Arena
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16165M
Award:
2016 Design Merit Award
Agency:
lg2 / Toronto
Client:
Nike
Title:
Chin-up
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16166M